Friday, June 12, 2009

All the ads are posted

I have now posted all the ads developed so far. Which one's should we use (if any)? Tell me what you think.

Ad #5

Ad #4

Two ads for the men's room

Tuesday, June 9, 2009

Ad #3

Comment on Ads

To get the attention of 20 somethings, the ads need to be provocative--which might be shocking to non-twenty-somethings. Because of their provocative nature, there is a chance they will get media attention as "cutting edge" or some such. Free media attention is usually a good thing--but in this case the wider exposure might give us heartburn.

Placement is an issue as well. While the ad was generic, the fact that we advertised the Saturday evening service in Leo and Velocity was the reason that several new members came to St. Mark's. One such person said, "I figured any church that would advertise in Leo was the kind of church I was looking for." Others, however, might wonder why on earth a church would advertise in bars, alternative publications, etc.

But places where 20 somethings dance and hang out to talk, are the best places to reach this unchurched group. To reach the unchurched you have to go where the unchurched are. This is tricky--you will recall how much grief going out with prostitutes, gluttons, and drunkards caused Jesus. As a general rule, the already religious don't like it much.

All of the above is, of course, why parishes don't do more in trying to reach this demographic. It may very well be that we too cannot make this attempt to reach them. The internal downside might just be too high a price to pay for the experiment.

What do you think?

Ad #2

Monday, June 8, 2009

The first of the Ads

I want to generate a discussion of the ads. What do you think? Remember, the target audience will be young adults.

Friday, June 5, 2009

New Ad Campaign

check out a special web-site we are developing to promote our Saturday Evening worship service to young adults (20 somethings without children). Let me know what you think?